Having pioneered hairdressing innovations and services for over 140 years, Wella Professionals continues to empower hairdressers’ creativity. The company’s legacy traces back to 19th century Germany, sparked by the vision and dedication of Franz Ströher, a visionary hairdresser. Wella Professionals’ extensive range of hair color products, including permanent and semi-permanent options, is tailored to help you achieve a wide array of looks, from striking, transformative styles to effortlessly natural locks with added shine and dimension.

If you’re interested in showcasing the variety of ranges from Wella Professionals in your salon or store, we invite you to reach out and connect with us. By signing up, you’ll become part of our vibrant community that includes over 300 salons in the region. Joining our community provides access to exclusive benefits and support. We look forward to welcoming you into our network of passionate professionals dedicated to excellence in hair care and hair color.